About us

Alliance Aluminium is a well known name now in the field of furnishing products. We feel proud to announce that it has been now a journey of almost 30 years. In the year 1995 it’s founder Mr. Digvijay Deswal started a small trading business in the name of M/s Deswal Trading Co. in Parwanoo, Himachal Pradesh. It was registered HP Govt. Contractor firm. Till 2005 our firm had many prestigious projects to its name. Furnishing projects in more than 100 buildings of Govt. circuit houses, rest houses, Govt. Banks such as SBI, PNB, residential schools was done successfully. Countless projects of hotels and residences were completed by us. In 2005 we shifted our focus to Industrial town Baddi. Formed a joint venture and catered furnishing requirements of top pharmaceutical companies like Cipla, Glenmark, Alkem, Torrent, Nicholas Piramal, Dr. Reddy’s Pharma and many more. In the year 2014 we formed Alliance Realty Developers, in 2019 Sarwik Metals ( our industrial unit), in 2021 Alliance Aluminium was incorporated. Alliance Aluminium gives a wide range of Aluminium Furnishing Products. We feel immense pleasure to say that we have supplied almost all ceiling materials to AIIMS Bilaspur.

Why Alliance Aluminium?

Why Alliance Aluminium ? All Alliance Aluminium products are 100% checked for quality, and we make sure that our products are suited specifically for the regional climate condi ons. Some of our interna onal brands, such as VOX and Kommerling, are manufactured in India using the latest produc on facili es that meet European standards. The color and quality of our products differ from other products available in the market and do not change over me. We ensure that the color will remain the same without ge ng affected by weather condi ons as long as rou ne cleaning is done without the use of harsh chemicals. Our uPVC profiles provide perfect noise and heat insula on and are designed for safety and durability.

Meet Our Founder

Mr. Digvijay Deswal, the visionary behind Alliance Group, started this journey in 1995 in Parwanoo, Himachal Pradesh. It all began with the establishment of Deswal Trading Company, our first venture that laid the foundation for a legacy of excellence in the furnishing industry. His dedication and commitment to quality have been instrumental in shaping Alliance Group into a trusted name in the market today.

Our Success Story

After operating for nearly ten years from Parwanoo, in 2004, we expanded our operations to Baddi (H.P.), a prominent industrial town and a major pharmaceutical manufacturing hub, housing numerous national and international companies. Now known as Deswal Enterprises, we have since become one of the leading businesses in the region.

Our second company, Alliance Realty Developers, was formed in 2016. It is a retail business house specializing in furnishing goods.

Next, in 2019, we founded Sarwik Metals, an industrial unit focused on manufacturing premium-quality powder coatings for our aluminum architectural profiles.

In 2021, our flagship enterprise—Alliance Aluminium—was launched with a vision to undertake premium turnkey projects. It also marked the debut of our first showroom, showcasing innovative ceiling and wall concepts, flooring solutions, and facades.

Windows and doors in modern construction are undergoing a transformative phase, with German window systems in uPVC and aluminum setting new trends. Brands like Kommerling and Alupure offer ideal solutions, combining innovation and functionality for contemporary door and window designs.

In 2024, we inaugurated Valencia Window Systems, our gallery in Shimla (H.P.), showcasing an extensive range of cutting-edge, eco-friendly products tailored for both residential and commercial spaces.