Privacy Policy

Last Updated: 14 November 2025

Alliance Aluminium (“Company”, “we”, “our”, “us”) is committed to safeguarding your privacy and ensuring the protection of your personal information. This Privacy Policy explains in full detail what data we collect, how we use it, why we collect it, how long we retain it, where we send it, and how we protect it. This policy complies with applicable Indian laws (Information Technology Act, 2000 and associated Rules) and follows global best practices, including guidance provided for WordPress-based websites.

Who We Are

Our website address is: https://alliancealuminium.com

Company Name: Alliance Aluminium

Registered Address: Khasra No. 100/2, Near Pani Wala Talab, Tipra, Himalayan Exp. Way, N.H -5, District Panchkula, Haryana – 22101

Contact Email: sales@alliancealuminium.com
Phone: +91 98168 10095 | +91 98050 70095 | +91 98165 60095 | 01733 298295

What Personal Data We Collect and Why We Collect It

1. Data You Provide Voluntarily

  • Full Name
  • Email Address
  • Phone Number
  • Physical Address or Location
  • Company or Project Details
  • Any messages, attachments, or inquiries submitted
  • Feedback, testimonials, and communication records

Why we collect it: To respond to inquiries, provide quotations, schedule services, deliver orders, offer technical support, and maintain customer records. This data is processed with your explicit consent or to fulfil a legitimate service-related requirement.

2. Automatically Collected Technical Data

  • IP Address
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited and duration
  • Referral sources
  • Click behaviour, scroll activity, and session patterns

Why: For analytics, website optimization, security monitoring, and improving user experience.

3. Data from Comments

When visitors leave comments, we collect:

  • Comment data entered
  • IP address
  • Browser user agent for spam detection

An anonymized hash of your email may be sent to Gravatar. Their policy: Gravatar Privacy Policy.

4. Media Uploads

If you upload images, avoid using photos containing EXIF GPS/location data, as visitors may extract that information.

5. Contact Forms

If you submit a form, we may collect:

  • Name
  • Email
  • Phone Number
  • Message contents

Retention: Contact form entries may be stored for up to 12 months for customer service purposes. We do not use form submissions for marketing unless explicitly opted in.

Cookies

We use cookies for:

  • Saving your preferences
  • Analytics
  • Security and spam protection
  • Personalized advertisements

WordPress sets standard cookies (login cookies, session cookies, and comment cookies). Additional cookies may be set by:

  • Google Analytics
  • Google Ads
  • Meta Pixel
  • Heatmap tracking tools
  • Plugins installed on the website

Analytics

We use analytics tools including:

  • Google Analytics
  • Google Ads Conversion Tracking
  • Meta Pixel
  • Heatmap and behaviour-tracking tools

Users may opt out via:

  • Google Ads Settings
  • Google Analytics Opt-Out Add-on
  • Browser-level ad and cookie settings

Who We Share Your Data With

We never sell or rent your personal data. We may share data only with:

  • Internal staff for service fulfilment
  • Installation contractors and delivery partners
  • Hosting providers, website maintenance teams
  • Analytics tools (Google, Meta, etc.)
  • Payment processors (if any)
  • Legal authorities when required

How Long We Retain Your Data

  • Comments: stored indefinitely
  • User accounts: stored until manually deleted by user or admin
  • Contact form submissions: retained up to 12 months
  • Analytics records: typically 14–26 months depending on provider settings
  • Business transaction data: stored as required for accounting or legal compliance

What Rights You Have Over Your Data

You have the right to:

  • Request a copy of your personal data
  • Request corrections or updates
  • Request deletion of your data
  • Withdraw consent
  • Opt out of marketing

Contact: sales@alliancealuminium.com

Where Your Data Is Sent

Data may be transferred to servers or tools outside India (such as Google or Meta), which maintain global standard security certifications. Comment submissions may be checked through automated spam detection services.

How We Protect Your Data

  • Secure servers
  • Encryption (where applicable)
  • Firewalls
  • Restricted staff access
  • Regular security audits
  • Staff training on data protection

Data Breach Procedures We Have in Place

  • Internal reporting mechanisms
  • Incident response procedures
  • Immediate isolation and mitigation of affected systems
  • Notification to affected users when required

Third Parties We Receive Data From

  • Advertising platforms (Google, Facebook, Instagram)
  • Analytics services

Automated Decision-Making and Profiling

We may use automated profiling for:

  • Personalized advertisements
  • Interest-based marketing
  • Understanding user behaviour

No automated decisions have legal or significant personal impact.

Industry Regulatory Disclosure Requirements

We comply with applicable Indian IT laws and data-protection rules. If additional regulatory obligations apply in the future, this policy will be updated.

Contact Information

For privacy concerns, contact:
Email: sales@alliancealuminium.com
Phone: +91 98168 10095 | +91 98050 70095 | +91 98165 60095 | 01733 298295